Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 11968
VM0011968Silvermember11968@example.test · +601110011968 · Preferred outlet: OPLUMO Outlet 1
High ValueWeekend
Consent Status
Opted In
Points Balance
1,192
Current loyalty balance
Lifetime Spend
RM 1,491
Across 36 visits
Total Visits
36
Since 2024-08-20
Average Order Value
RM 51
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
150d
2026-05-12
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,192 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-12 · OPLUMO Outlet 1
Outlet purchase
2026-04-30 · Member activity · RM 38.25
App session
2026-04-18 · OPLUMO Outlet 1
Points credited
2026-04-06 · Member activity · RM 43.35
Win-back campaign delivered
2026-03-25 · OPLUMO Outlet 1
Outlet purchase
2026-03-13 · Member activity · RM 48.45
Points credited
2026-03-01 · OPLUMO Outlet 1
Outlet purchase
2026-02-17 · Member activity · RM 53.55