Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11967
VM0011967Goldmember11967@example.test · +601110011967 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,737
Current loyalty balance
Lifetime Spend
RM 4,672
Across 41 visits
Total Visits
41
Since 2024-08-28
Average Order Value
RM 135
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
52d
2026-08-18
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,737 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-18 · OPLUMO Outlet 17
Outlet purchase
2026-08-06 · Member activity · RM 101.25
App session
2026-07-25 · OPLUMO Outlet 17
Points credited
2026-07-13 · Member activity · RM 114.75
Win-back campaign delivered
2026-07-01 · OPLUMO Outlet 17
Outlet purchase
2026-06-19 · Member activity · RM 128.25
Points credited
2026-06-07 · OPLUMO Outlet 17
Outlet purchase
2026-05-26 · Member activity · RM 141.75