Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 11954
VM0011954Silvermember11954@example.test · +601110011954 · Preferred outlet: OPLUMO Outlet 4
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,555
Current loyalty balance
Lifetime Spend
RM 1,944
Across 34 visits
Total Visits
34
Since 2025-01-08
Average Order Value
RM 56
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
45d
2026-08-25
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,555 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-25 · OPLUMO Outlet 4
Outlet purchase
2026-08-13 · Member activity · RM 42.00
App session
2026-08-01 · OPLUMO Outlet 4
Points credited
2026-07-20 · Member activity · RM 47.60
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 4
Outlet purchase
2026-06-26 · Member activity · RM 53.20
Points credited
2026-06-14 · OPLUMO Outlet 4
Outlet purchase
2026-06-02 · Member activity · RM 58.80