Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11951
VM0011951Goldmember11951@example.test · +601110011951 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,842
Current loyalty balance
Lifetime Spend
RM 3,553
Across 31 visits
Total Visits
31
Since 2024-11-26
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
142d
2026-05-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,842 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 1
Outlet purchase
2026-05-08 · Member activity · RM 105.00
App session
2026-04-26 · OPLUMO Outlet 1
Points credited
2026-04-14 · Member activity · RM 119.00
Win-back campaign delivered
2026-04-02 · OPLUMO Outlet 1
Outlet purchase
2026-03-21 · Member activity · RM 133.00
Points credited
2026-03-09 · OPLUMO Outlet 1
Outlet purchase
2026-02-25 · Member activity · RM 147.00