Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11943
VM0011943Silvermember11943@example.test · +601110011943 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,332
Current loyalty balance
Lifetime Spend
RM 1,665
Across 14 visits
Total Visits
14
Since 2025-11-12
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
97d
2026-07-04
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,332 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 10
Outlet purchase
2026-06-22 · Member activity · RM 105.00
App session
2026-06-10 · OPLUMO Outlet 10
Points credited
2026-05-29 · Member activity · RM 119.00
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 10
Outlet purchase
2026-05-05 · Member activity · RM 133.00
Points credited
2026-04-23 · OPLUMO Outlet 10
Outlet purchase
2026-04-11 · Member activity · RM 147.00