Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D0
Daniel 01194
VM0001194Membermember1194@example.test · +601110001194 · Preferred outlet: OPLUMO Outlet 5
LunchNew Joiner
Consent Status
Opted In
Points Balance
331
Current loyalty balance
Lifetime Spend
RM 415
Across 12 visits
Total Visits
12
Since 2026-01-13
Average Order Value
RM 35
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
71d
2026-07-30
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
331 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-30 · OPLUMO Outlet 5
Outlet purchase
2026-07-18 · Member activity · RM 26.25
App session
2026-07-06 · OPLUMO Outlet 5
Points credited
2026-06-24 · Member activity · RM 29.75
Win-back campaign delivered
2026-06-12 · OPLUMO Outlet 5
Outlet purchase
2026-05-31 · Member activity · RM 33.25
Points credited
2026-05-19 · OPLUMO Outlet 5
Outlet purchase
2026-05-07 · Member activity · RM 36.75