Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 11920
VM0011920Platinummember11920@example.test · +601110011920 · Preferred outlet: OPLUMO Outlet 4
High ValueWeekend
Consent Status
Opted In
Points Balance
5,016
Current loyalty balance
Lifetime Spend
RM 6,270
Across 40 visits
Total Visits
40
Since 2024-09-22
Average Order Value
RM 178
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
45d
2026-08-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,016 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-25 · OPLUMO Outlet 4
Outlet purchase
2026-08-13 · Member activity · RM 133.50
App session
2026-08-01 · OPLUMO Outlet 4
Points credited
2026-07-20 · Member activity · RM 151.30
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 4
Outlet purchase
2026-06-26 · Member activity · RM 169.10
Points credited
2026-06-14 · OPLUMO Outlet 4
Outlet purchase
2026-06-02 · Member activity · RM 186.90