Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11915
VM0011915Goldmember11915@example.test · +601110011915 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted Out
Points Balance
3,555
Current loyalty balance
Lifetime Spend
RM 4,445
Across 42 visits
Total Visits
42
Since 2024-05-07
Average Order Value
RM 97
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
147d
2026-05-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,555 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 16
Outlet purchase
2026-05-03 · Member activity · RM 72.75
App session
2026-04-21 · OPLUMO Outlet 16
Points credited
2026-04-09 · Member activity · RM 82.45
Win-back campaign delivered
2026-03-28 · OPLUMO Outlet 16
Outlet purchase
2026-03-16 · Member activity · RM 92.15
Points credited
2026-03-04 · OPLUMO Outlet 16
Outlet purchase
2026-02-20 · Member activity · RM 101.85