Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11907
VM0011907Silvermember11907@example.test · +601110011907 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
1,188
Current loyalty balance
Lifetime Spend
RM 1,485
Across 22 visits
Total Visits
22
Since 2025-08-09
Average Order Value
RM 82
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
48d
2026-08-22
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,188 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-22 · OPLUMO Outlet 8
Outlet purchase
2026-08-10 · Member activity · RM 61.50
App session
2026-07-29 · OPLUMO Outlet 8
Points credited
2026-07-17 · Member activity · RM 69.70
Win-back campaign delivered
2026-07-05 · OPLUMO Outlet 8
Outlet purchase
2026-06-23 · Member activity · RM 77.90
Points credited
2026-06-11 · OPLUMO Outlet 8
Outlet purchase
2026-05-30 · Member activity · RM 86.10