Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 11901
VM0011901Silvermember11901@example.test · +601110011901 · Preferred outlet: OPLUMO Outlet 2
New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,744
Current loyalty balance
Lifetime Spend
RM 2,181
Across 14 visits
Total Visits
14
Since 2025-12-30
Average Order Value
RM 169
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
49d
2026-08-21
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,744 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-21 · OPLUMO Outlet 2
Outlet purchase
2026-08-09 · Member activity · RM 126.75
App session
2026-07-28 · OPLUMO Outlet 2
Points credited
2026-07-16 · Member activity · RM 143.65
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 2
Outlet purchase
2026-06-22 · Member activity · RM 160.55
Points credited
2026-06-10 · OPLUMO Outlet 2
Outlet purchase
2026-05-29 · Member activity · RM 177.45