Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11895
VM0011895Silvermember11895@example.test · +601110011895 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,203
Current loyalty balance
Lifetime Spend
RM 1,504
Across 10 visits
Total Visits
10
Since 2026-01-18
Average Order Value
RM 145
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
102d
2026-06-29
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,203 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 13
Outlet purchase
2026-06-17 · Member activity · RM 108.75
App session
2026-06-05 · OPLUMO Outlet 13
Points credited
2026-05-24 · Member activity · RM 123.25
Win-back campaign delivered
2026-05-12 · OPLUMO Outlet 13
Outlet purchase
2026-04-30 · Member activity · RM 137.75
Points credited
2026-04-18 · OPLUMO Outlet 13
Outlet purchase
2026-04-06 · Member activity · RM 152.25