Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11871
VM0011871Membermember11871@example.test · +601110011871 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
923
Current loyalty balance
Lifetime Spend
RM 1,155
Across 16 visits
Total Visits
16
Since 2025-08-30
Average Order Value
RM 85
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
135d
2026-05-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
923 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 6
Outlet purchase
2026-05-15 · Member activity · RM 63.75
App session
2026-05-03 · OPLUMO Outlet 6
Points credited
2026-04-21 · Member activity · RM 72.25
Win-back campaign delivered
2026-04-09 · OPLUMO Outlet 6
Outlet purchase
2026-03-28 · Member activity · RM 80.75
Points credited
2026-03-16 · OPLUMO Outlet 6
Outlet purchase
2026-03-04 · Member activity · RM 89.25