Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D1
Daniel 11850
VM0011850Platinummember11850@example.test · +601110011850 · Preferred outlet: OPLUMO Outlet 2
LunchNew Joiner
Consent Status
Opted In
Points Balance
5,724
Current loyalty balance
Lifetime Spend
RM 7,155
Across 43 visits
Total Visits
43
Since 2024-04-01
Average Order Value
RM 148
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
165d
2026-04-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,724 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 2
Outlet purchase
2026-04-15 · Member activity · RM 111.00
App session
2026-04-03 · OPLUMO Outlet 2
Points credited
2026-03-22 · Member activity · RM 125.80
Win-back campaign delivered
2026-03-10 · OPLUMO Outlet 2
Outlet purchase
2026-02-26 · Member activity · RM 140.60
Points credited
2026-02-14 · OPLUMO Outlet 2
Outlet purchase
2026-02-02 · Member activity · RM 155.40