Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11763
VM0011763Membermember11763@example.test · +601110011763 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
874
Current loyalty balance
Lifetime Spend
RM 1,093
Across 7 visits
Total Visits
7
Since 2026-02-22
Average Order Value
RM 128
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
121d
2026-06-10
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
874 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 17
Outlet purchase
2026-05-29 · Member activity · RM 96.00
App session
2026-05-17 · OPLUMO Outlet 17
Points credited
2026-05-05 · Member activity · RM 108.80
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 17
Outlet purchase
2026-04-11 · Member activity · RM 121.60
Points credited
2026-03-30 · OPLUMO Outlet 17
Outlet purchase
2026-03-18 · Member activity · RM 134.40