Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11751
VM0011751Silvermember11751@example.test · +601110011751 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,676
Current loyalty balance
Lifetime Spend
RM 2,096
Across 26 visits
Total Visits
26
Since 2025-01-28
Average Order Value
RM 80
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
169d
2026-04-23
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,676 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 5
Outlet purchase
2026-04-11 · Member activity · RM 60.00
App session
2026-03-30 · OPLUMO Outlet 5
Points credited
2026-03-18 · Member activity · RM 68.00
Win-back campaign delivered
2026-03-06 · OPLUMO Outlet 5
Outlet purchase
2026-02-22 · Member activity · RM 76.00
Points credited
2026-02-10 · OPLUMO Outlet 5
Outlet purchase
2026-01-29 · Member activity · RM 84.00