Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01175
VM0001175Silvermember1175@example.test · +601110001175 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,840
Current loyalty balance
Lifetime Spend
RM 2,301
Across 36 visits
Total Visits
36
Since 2024-10-12
Average Order Value
RM 78
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
97d
2026-07-04
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,840 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 3
Outlet purchase
2026-06-22 · Member activity · RM 58.50
App session
2026-06-10 · OPLUMO Outlet 3
Points credited
2026-05-29 · Member activity · RM 66.30
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 3
Outlet purchase
2026-05-05 · Member activity · RM 74.10
Points credited
2026-04-23 · OPLUMO Outlet 3
Outlet purchase
2026-04-11 · Member activity · RM 81.90