Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 11740
VM0011740Silvermember11740@example.test · +601110011740 · Preferred outlet: OPLUMO Outlet 11
DeliveryBirthday Soon
Consent Status
Opted In
Points Balance
1,747
Current loyalty balance
Lifetime Spend
RM 2,184
Across 21 visits
Total Visits
21
Since 2025-07-14
Average Order Value
RM 112
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
92d
2026-07-09
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,747 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-09 · OPLUMO Outlet 11
Outlet purchase
2026-06-27 · Member activity · RM 84.00
App session
2026-06-15 · OPLUMO Outlet 11
Points credited
2026-06-03 · Member activity · RM 95.20
Win-back campaign delivered
2026-05-22 · OPLUMO Outlet 11
Outlet purchase
2026-05-10 · Member activity · RM 106.40
Points credited
2026-04-28 · OPLUMO Outlet 11
Outlet purchase
2026-04-16 · Member activity · RM 117.60