Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11723
VM0011723Silvermember11723@example.test · +601110011723 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
2,341
Current loyalty balance
Lifetime Spend
RM 2,927
Across 25 visits
Total Visits
25
Since 2025-03-08
Average Order Value
RM 117
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
148d
2026-05-14
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,341 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-14 · OPLUMO Outlet 11
Outlet purchase
2026-05-02 · Member activity · RM 87.75
App session
2026-04-20 · OPLUMO Outlet 11
Points credited
2026-04-08 · Member activity · RM 99.45
Win-back campaign delivered
2026-03-27 · OPLUMO Outlet 11
Outlet purchase
2026-03-15 · Member activity · RM 111.15
Points credited
2026-03-03 · OPLUMO Outlet 11
Outlet purchase
2026-02-19 · Member activity · RM 122.85