Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11715
VM0011715Membermember11715@example.test · +601110011715 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted In
Points Balance
378
Current loyalty balance
Lifetime Spend
RM 473
Across 4 visits
Total Visits
4
Since 2026-02-21
Average Order Value
RM 136
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
176d
2026-04-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
378 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 3
Outlet purchase
2026-04-04 · Member activity · RM 102.00
App session
2026-03-23 · OPLUMO Outlet 3
Points credited
2026-03-11 · Member activity · RM 115.60
Win-back campaign delivered
2026-02-27 · OPLUMO Outlet 3
Outlet purchase
2026-02-15 · Member activity · RM 129.20
Points credited
2026-02-03 · OPLUMO Outlet 3
Outlet purchase
2026-01-22 · Member activity · RM 142.80