Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
S1
Siti 11701
VM0011701Silvermember11701@example.test · +601110011701 · Preferred outlet: OPLUMO Outlet 6
New JoinerHigh Value
Consent Status
Opted In
Points Balance
2,025
Current loyalty balance
Lifetime Spend
RM 2,532
Across 14 visits
Total Visits
14
Since 2025-11-03
Average Order Value
RM 177
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
106d
2026-06-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,025 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-25 · OPLUMO Outlet 6
Outlet purchase
2026-06-13 · Member activity · RM 132.75
App session
2026-06-01 · OPLUMO Outlet 6
Points credited
2026-05-20 · Member activity · RM 150.45
Win-back campaign delivered
2026-05-08 · OPLUMO Outlet 6
Outlet purchase
2026-04-26 · Member activity · RM 168.15
Points credited
2026-04-14 · OPLUMO Outlet 6
Outlet purchase
2026-04-02 · Member activity · RM 185.85