Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11691
VM0011691Silvermember11691@example.test · +601110011691 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
1,702
Current loyalty balance
Lifetime Spend
RM 2,128
Across 31 visits
Total Visits
31
Since 2025-03-03
Average Order Value
RM 74
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
45d
2026-08-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,702 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-25 · OPLUMO Outlet 13
Outlet purchase
2026-08-13 · Member activity · RM 55.50
App session
2026-08-01 · OPLUMO Outlet 13
Points credited
2026-07-20 · Member activity · RM 62.90
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 13
Outlet purchase
2026-06-26 · Member activity · RM 70.30
Points credited
2026-06-14 · OPLUMO Outlet 13
Outlet purchase
2026-06-02 · Member activity · RM 77.70