Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 11680
VM0011680Goldmember11680@example.test · +601110011680 · Preferred outlet: OPLUMO Outlet 2
High ValueWeekend
Consent Status
Opted In
Points Balance
3,142
Current loyalty balance
Lifetime Spend
RM 3,929
Across 33 visits
Total Visits
33
Since 2025-01-07
Average Order Value
RM 131
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
64d
2026-08-06
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,142 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-06 · OPLUMO Outlet 2
Outlet purchase
2026-07-25 · Member activity · RM 98.25
App session
2026-07-13 · OPLUMO Outlet 2
Points credited
2026-07-01 · Member activity · RM 111.35
Win-back campaign delivered
2026-06-19 · OPLUMO Outlet 2
Outlet purchase
2026-06-07 · Member activity · RM 124.45
Points credited
2026-05-26 · OPLUMO Outlet 2
Outlet purchase
2026-05-14 · Member activity · RM 137.55