Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11663
VM0011663Silvermember11663@example.test · +601110011663 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,838
Current loyalty balance
Lifetime Spend
RM 2,298
Across 29 visits
Total Visits
29
Since 2025-03-04
Average Order Value
RM 83
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
80d
2026-07-21
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,838 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-21 · OPLUMO Outlet 2
Outlet purchase
2026-07-09 · Member activity · RM 62.25
App session
2026-06-27 · OPLUMO Outlet 2
Points credited
2026-06-15 · Member activity · RM 70.55
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 2
Outlet purchase
2026-05-22 · Member activity · RM 78.85
Points credited
2026-05-10 · OPLUMO Outlet 2
Outlet purchase
2026-04-28 · Member activity · RM 87.15