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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

D1

Daniel 11646

VM0011646Member

member11646@example.test · +601110011646 · Preferred outlet: OPLUMO Outlet 2

App UserFamily
Consent Status
Opted In
Points Balance
547
Current loyalty balance
Lifetime Spend
RM 684
Across 11 visits
Total Visits
11
Since 2026-02-20
Average Order Value
RM 62
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
51d
2026-08-19
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards

Member member

★
547 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-08-19 · OPLUMO Outlet 2
Outlet purchase
2026-08-07 · Member activity · RM 46.50
App session
2026-07-26 · OPLUMO Outlet 2
Points credited
2026-07-14 · Member activity · RM 52.70
Win-back campaign delivered
2026-07-02 · OPLUMO Outlet 2
Outlet purchase
2026-06-20 · Member activity · RM 58.90
Points credited
2026-06-08 · OPLUMO Outlet 2
Outlet purchase
2026-05-27 · Member activity · RM 65.10