Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 11645
VM0011645Silvermember11645@example.test · +601110011645 · Preferred outlet: OPLUMO Outlet 1
New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,379
Current loyalty balance
Lifetime Spend
RM 1,725
Across 14 visits
Total Visits
14
Since 2026-01-02
Average Order Value
RM 141
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
46d
2026-08-24
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,379 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-24 · OPLUMO Outlet 1
Outlet purchase
2026-08-12 · Member activity · RM 105.75
App session
2026-07-31 · OPLUMO Outlet 1
Points credited
2026-07-19 · Member activity · RM 119.85
Win-back campaign delivered
2026-07-07 · OPLUMO Outlet 1
Outlet purchase
2026-06-25 · Member activity · RM 133.95
Points credited
2026-06-13 · OPLUMO Outlet 1
Outlet purchase
2026-06-01 · Member activity · RM 148.05