Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01163
VM0001163Goldmember1163@example.test · +601110001163 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
2,649
Current loyalty balance
Lifetime Spend
RM 3,312
Across 23 visits
Total Visits
23
Since 2025-03-14
Average Order Value
RM 163
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
178d
2026-04-14
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,649 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-14 · OPLUMO Outlet 8
Outlet purchase
2026-04-02 · Member activity · RM 122.25
App session
2026-03-21 · OPLUMO Outlet 8
Points credited
2026-03-09 · Member activity · RM 138.55
Win-back campaign delivered
2026-02-25 · OPLUMO Outlet 8
Outlet purchase
2026-02-13 · Member activity · RM 154.85
Points credited
2026-02-01 · OPLUMO Outlet 8
Outlet purchase
2026-01-20 · Member activity · RM 171.15