Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11607
VM0011607Membermember11607@example.test · +601110011607 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
815
Current loyalty balance
Lifetime Spend
RM 1,020
Across 13 visits
Total Visits
13
Since 2025-09-29
Average Order Value
RM 65
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
159d
2026-05-03
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
815 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-03 · OPLUMO Outlet 14
Outlet purchase
2026-04-21 · Member activity · RM 48.75
App session
2026-04-09 · OPLUMO Outlet 14
Points credited
2026-03-28 · Member activity · RM 55.25
Win-back campaign delivered
2026-03-16 · OPLUMO Outlet 14
Outlet purchase
2026-03-04 · Member activity · RM 61.75
Points credited
2026-02-20 · OPLUMO Outlet 14
Outlet purchase
2026-02-08 · Member activity · RM 68.25