Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11595
VM0011595Silvermember11595@example.test · +601110011595 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
1,480
Current loyalty balance
Lifetime Spend
RM 1,851
Across 21 visits
Total Visits
21
Since 2025-08-26
Average Order Value
RM 84
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
49d
2026-08-21
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,480 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-21 · OPLUMO Outlet 2
Outlet purchase
2026-08-09 · Member activity · RM 63.00
App session
2026-07-28 · OPLUMO Outlet 2
Points credited
2026-07-16 · Member activity · RM 71.40
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 2
Outlet purchase
2026-06-22 · Member activity · RM 79.80
Points credited
2026-06-10 · OPLUMO Outlet 2
Outlet purchase
2026-05-29 · Member activity · RM 88.20