Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11555
VM0011555Silvermember11555@example.test · +601110011555 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
1,500
Current loyalty balance
Lifetime Spend
RM 1,876
Across 12 visits
Total Visits
12
Since 2026-02-13
Average Order Value
RM 142
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
40d
2026-08-30
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,500 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-08-30 · OPLUMO Outlet 13
Outlet purchase
2026-08-18 · Member activity · RM 106.50
App session
2026-08-06 · OPLUMO Outlet 13
Points credited
2026-07-25 · Member activity · RM 120.70
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 13
Outlet purchase
2026-07-01 · Member activity · RM 134.90
Points credited
2026-06-19 · OPLUMO Outlet 13
Outlet purchase
2026-06-07 · Member activity · RM 149.10