Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 11522
VM0011522Goldmember11522@example.test · +601110011522 · Preferred outlet: OPLUMO Outlet 14
LunchNew Joiner
Consent Status
Opted In
Points Balance
4,038
Current loyalty balance
Lifetime Spend
RM 5,048
Across 41 visits
Total Visits
41
Since 2024-09-04
Average Order Value
RM 119
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
45d
2026-08-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,038 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-25 · OPLUMO Outlet 14
Outlet purchase
2026-08-13 · Member activity · RM 89.25
App session
2026-08-01 · OPLUMO Outlet 14
Points credited
2026-07-20 · Member activity · RM 101.15
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 14
Outlet purchase
2026-06-26 · Member activity · RM 113.05
Points credited
2026-06-14 · OPLUMO Outlet 14
Outlet purchase
2026-06-02 · Member activity · RM 124.95