Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 11512
VM0011512Silvermember11512@example.test · +601110011512 · Preferred outlet: OPLUMO Outlet 4
High ValueWeekend
Consent Status
Opted In
Points Balance
1,856
Current loyalty balance
Lifetime Spend
RM 2,321
Across 36 visits
Total Visits
36
Since 2024-10-15
Average Order Value
RM 76
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
94d
2026-07-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,856 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-07 · OPLUMO Outlet 4
Outlet purchase
2026-06-25 · Member activity · RM 57.00
App session
2026-06-13 · OPLUMO Outlet 4
Points credited
2026-06-01 · Member activity · RM 64.60
Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 4
Outlet purchase
2026-05-08 · Member activity · RM 72.20
Points credited
2026-04-26 · OPLUMO Outlet 4
Outlet purchase
2026-04-14 · Member activity · RM 79.80