Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 11477
VM0011477Goldmember11477@example.test · +601110011477 · Preferred outlet: OPLUMO Outlet 3
New JoinerHigh Value
Consent Status
Opted Out
Points Balance
3,476
Current loyalty balance
Lifetime Spend
RM 4,345
Across 31 visits
Total Visits
31
Since 2025-02-16
Average Order Value
RM 143
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
60d
2026-08-10
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,476 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-10 · OPLUMO Outlet 3
Outlet purchase
2026-07-29 · Member activity · RM 107.25
App session
2026-07-17 · OPLUMO Outlet 3
Points credited
2026-07-05 · Member activity · RM 121.55
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 3
Outlet purchase
2026-06-11 · Member activity · RM 135.85
Points credited
2026-05-30 · OPLUMO Outlet 3
Outlet purchase
2026-05-18 · Member activity · RM 150.15