Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11447
VM0011447Platinummember11447@example.test · +601110011447 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,988
Current loyalty balance
Lifetime Spend
RM 7,486
Across 39 visits
Total Visits
39
Since 2024-08-25
Average Order Value
RM 176
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
91d
2026-07-10
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,988 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-10 · OPLUMO Outlet 7
Outlet purchase
2026-06-28 · Member activity · RM 132.00
App session
2026-06-16 · OPLUMO Outlet 7
Points credited
2026-06-04 · Member activity · RM 149.60
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 7
Outlet purchase
2026-05-11 · Member activity · RM 167.20
Points credited
2026-04-29 · OPLUMO Outlet 7
Outlet purchase
2026-04-17 · Member activity · RM 184.80