Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11435
VM0011435Goldmember11435@example.test · +601110011435 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
2,459
Current loyalty balance
Lifetime Spend
RM 3,074
Across 31 visits
Total Visits
31
Since 2025-03-20
Average Order Value
RM 123
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
28d
2026-09-11
App Status
Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
2,459 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-11 · OPLUMO Outlet 12
Outlet purchase
2026-08-30 · Member activity · RM 92.25
App session
2026-08-18 · OPLUMO Outlet 12
Points credited
2026-08-06 · Member activity · RM 104.55
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 12
Outlet purchase
2026-07-13 · Member activity · RM 116.85
Points credited
2026-07-01 · OPLUMO Outlet 12
Outlet purchase
2026-06-19 · Member activity · RM 129.15