Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11391
VM0011391Silvermember11391@example.test · +601110011391 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,599
Current loyalty balance
Lifetime Spend
RM 1,999
Across 30 visits
Total Visits
30
Since 2025-01-06
Average Order Value
RM 65
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
119d
2026-06-12
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,599 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-12 · OPLUMO Outlet 2
Outlet purchase
2026-05-31 · Member activity · RM 48.75
App session
2026-05-19 · OPLUMO Outlet 2
Points credited
2026-05-07 · Member activity · RM 55.25
Win-back campaign delivered
2026-04-25 · OPLUMO Outlet 2
Outlet purchase
2026-04-13 · Member activity · RM 61.75
Points credited
2026-04-01 · OPLUMO Outlet 2
Outlet purchase
2026-03-20 · Member activity · RM 68.25