Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 11390
VM0011390Platinummember11390@example.test · +601110011390 · Preferred outlet: OPLUMO Outlet 1
App UserFamily
Consent Status
Opted In
Points Balance
4,890
Current loyalty balance
Lifetime Spend
RM 6,114
Across 38 visits
Total Visits
38
Since 2024-06-17
Average Order Value
RM 176
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
178d
2026-04-14
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
4,890 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-14 · OPLUMO Outlet 1
Outlet purchase
2026-04-02 · Member activity · RM 132.00
App session
2026-03-21 · OPLUMO Outlet 1
Points credited
2026-03-09 · Member activity · RM 149.60
Win-back campaign delivered
2026-02-25 · OPLUMO Outlet 1
Outlet purchase
2026-02-13 · Member activity · RM 167.20
Points credited
2026-02-01 · OPLUMO Outlet 1
Outlet purchase
2026-01-20 · Member activity · RM 184.80