Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 11385
VM0011385Silvermember11385@example.test · +601110011385 · Preferred outlet: OPLUMO Outlet 13
FamilyDelivery
Consent Status
Opted In
Points Balance
1,983
Current loyalty balance
Lifetime Spend
RM 2,480
Across 38 visits
Total Visits
38
Since 2024-10-10
Average Order Value
RM 62
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
63d
2026-08-07
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,983 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-07 · OPLUMO Outlet 13
Outlet purchase
2026-07-26 · Member activity · RM 46.50
App session
2026-07-14 · OPLUMO Outlet 13
Points credited
2026-07-02 · Member activity · RM 52.70
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 13
Outlet purchase
2026-06-08 · Member activity · RM 58.90
Points credited
2026-05-27 · OPLUMO Outlet 13
Outlet purchase
2026-05-15 · Member activity · RM 65.10