Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11375
VM0011375Goldmember11375@example.test · +601110011375 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,456
Current loyalty balance
Lifetime Spend
RM 3,070
Across 32 visits
Total Visits
32
Since 2025-03-07
Average Order Value
RM 100
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
23d
2026-09-16
App Status
Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
2,456 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-16 · OPLUMO Outlet 3
Outlet purchase
2026-09-04 · Member activity · RM 75.00
App session
2026-08-23 · OPLUMO Outlet 3
Points credited
2026-08-11 · Member activity · RM 85.00
Win-back campaign delivered
2026-07-30 · OPLUMO Outlet 3
Outlet purchase
2026-07-18 · Member activity · RM 95.00
Points credited
2026-07-06 · OPLUMO Outlet 3
Outlet purchase
2026-06-24 · Member activity · RM 105.00