Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11355
VM0011355Silvermember11355@example.test · +601110011355 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
1,585
Current loyalty balance
Lifetime Spend
RM 1,982
Across 27 visits
Total Visits
27
Since 2025-06-03
Average Order Value
RM 74
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
25d
2026-09-14
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,585 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-14 · OPLUMO Outlet 17
Outlet purchase
2026-09-02 · Member activity · RM 55.50
App session
2026-08-21 · OPLUMO Outlet 17
Points credited
2026-08-09 · Member activity · RM 62.90
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 17
Outlet purchase
2026-07-16 · Member activity · RM 70.30
Points credited
2026-07-04 · OPLUMO Outlet 17
Outlet purchase
2026-06-22 · Member activity · RM 77.70