Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11319
VM0011319Membermember11319@example.test · +601110011319 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
236
Current loyalty balance
Lifetime Spend
RM 295
Across 3 visits
Total Visits
3
Since 2026-03-21
Average Order Value
RM 121
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
166d
2026-04-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
236 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 15
Outlet purchase
2026-04-14 · Member activity · RM 90.75
App session
2026-04-02 · OPLUMO Outlet 15
Points credited
2026-03-21 · Member activity · RM 102.85
Win-back campaign delivered
2026-03-09 · OPLUMO Outlet 15
Outlet purchase
2026-02-25 · Member activity · RM 114.95
Points credited
2026-02-13 · OPLUMO Outlet 15
Outlet purchase
2026-02-01 · Member activity · RM 127.05