Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11315
VM0011315Goldmember11315@example.test · +601110011315 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted Out
Points Balance
3,364
Current loyalty balance
Lifetime Spend
RM 4,206
Across 38 visits
Total Visits
38
Since 2024-06-30
Average Order Value
RM 89
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
165d
2026-04-27
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,364 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 11
Outlet purchase
2026-04-15 · Member activity · RM 66.75
App session
2026-04-03 · OPLUMO Outlet 11
Points credited
2026-03-22 · Member activity · RM 75.65
Win-back campaign delivered
2026-03-10 · OPLUMO Outlet 11
Outlet purchase
2026-02-26 · Member activity · RM 84.55
Points credited
2026-02-14 · OPLUMO Outlet 11
Outlet purchase
2026-02-02 · Member activity · RM 93.45