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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

S1

Sarah 11311

VM0011311Gold

member11311@example.test · +601110011311 · Preferred outlet: OPLUMO Outlet 7

Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,803
Current loyalty balance
Lifetime Spend
RM 3,504
Across 29 visits
Total Visits
29
Since 2024-11-30
Average Order Value
RM 153
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
174d
2026-04-18
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards

Gold member

★
2,803 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NoteNo manual notes yet
Recent activity

Member timeline

Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 7
Outlet purchase
2026-04-06 · Member activity · RM 114.75
App session
2026-03-25 · OPLUMO Outlet 7
Points credited
2026-03-13 · Member activity · RM 130.05
Win-back campaign delivered
2026-03-01 · OPLUMO Outlet 7
Outlet purchase
2026-02-17 · Member activity · RM 145.35
Points credited
2026-02-05 · OPLUMO Outlet 7
Outlet purchase
2026-01-24 · Member activity · RM 160.65