Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 01130
VM0001130Silvermember1130@example.test · +601110001130 · Preferred outlet: OPLUMO Outlet 9
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,479
Current loyalty balance
Lifetime Spend
RM 1,850
Across 13 visits
Total Visits
13
Since 2025-12-08
Average Order Value
RM 144
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
89d
2026-07-12
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,479 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-12 · OPLUMO Outlet 9
Outlet purchase
2026-06-30 · Member activity · RM 108.00
App session
2026-06-18 · OPLUMO Outlet 9
Points credited
2026-06-06 · Member activity · RM 122.40
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 9
Outlet purchase
2026-05-13 · Member activity · RM 136.80
Points credited
2026-05-01 · OPLUMO Outlet 9
Outlet purchase
2026-04-19 · Member activity · RM 151.20