Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11279
VM0011279Membermember11279@example.test · +601110011279 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
708
Current loyalty balance
Lifetime Spend
RM 886
Across 21 visits
Total Visits
21
Since 2025-05-29
Average Order Value
RM 37
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
138d
2026-05-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
708 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 9
Outlet purchase
2026-05-12 · Member activity · RM 27.75
App session
2026-04-30 · OPLUMO Outlet 9
Points credited
2026-04-18 · Member activity · RM 31.45
Win-back campaign delivered
2026-04-06 · OPLUMO Outlet 9
Outlet purchase
2026-03-25 · Member activity · RM 35.15
Points credited
2026-03-13 · OPLUMO Outlet 9
Outlet purchase
2026-03-01 · Member activity · RM 38.85