Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11271
VM0011271Silvermember11271@example.test · +601110011271 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,091
Current loyalty balance
Lifetime Spend
RM 1,364
Across 14 visits
Total Visits
14
Since 2025-09-01
Average Order Value
RM 96
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
169d
2026-04-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,091 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 1
Outlet purchase
2026-04-11 · Member activity · RM 72.00
App session
2026-03-30 · OPLUMO Outlet 1
Points credited
2026-03-18 · Member activity · RM 81.60
Win-back campaign delivered
2026-03-06 · OPLUMO Outlet 1
Outlet purchase
2026-02-22 · Member activity · RM 91.20
Points credited
2026-02-10 · OPLUMO Outlet 1
Outlet purchase
2026-01-29 · Member activity · RM 100.80