Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11255
VM0011255Goldmember11255@example.test · +601110011255 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,182
Current loyalty balance
Lifetime Spend
RM 3,978
Across 21 visits
Total Visits
21
Since 2025-09-19
Average Order Value
RM 166
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
25d
2026-09-14
App Status
Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
3,182 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-14 · OPLUMO Outlet 2
Outlet purchase
2026-09-02 · Member activity · RM 124.50
App session
2026-08-21 · OPLUMO Outlet 2
Points credited
2026-08-09 · Member activity · RM 141.10
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 2
Outlet purchase
2026-07-16 · Member activity · RM 157.70
Points credited
2026-07-04 · OPLUMO Outlet 2
Outlet purchase
2026-06-22 · Member activity · RM 174.30