Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11247
VM0011247Platinummember11247@example.test · +601110011247 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
6,957
Current loyalty balance
Lifetime Spend
RM 8,696
Across 42 visits
Total Visits
42
Since 2024-04-14
Average Order Value
RM 167
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
170d
2026-04-22
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
6,957 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-22 · OPLUMO Outlet 11
Outlet purchase
2026-04-10 · Member activity · RM 125.25
App session
2026-03-29 · OPLUMO Outlet 11
Points credited
2026-03-17 · Member activity · RM 141.95
Win-back campaign delivered
2026-03-05 · OPLUMO Outlet 11
Outlet purchase
2026-02-21 · Member activity · RM 158.65
Points credited
2026-02-09 · OPLUMO Outlet 11
Outlet purchase
2026-01-28 · Member activity · RM 175.35