Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11243
VM0011243Goldmember11243@example.test · +601110011243 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted Out
Points Balance
3,132
Current loyalty balance
Lifetime Spend
RM 3,915
Across 35 visits
Total Visits
35
Since 2024-08-15
Average Order Value
RM 93
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
173d
2026-04-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,132 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 7
Outlet purchase
2026-04-07 · Member activity · RM 69.75
App session
2026-03-26 · OPLUMO Outlet 7
Points credited
2026-03-14 · Member activity · RM 79.05
Win-back campaign delivered
2026-03-02 · OPLUMO Outlet 7
Outlet purchase
2026-02-18 · Member activity · RM 88.35
Points credited
2026-02-06 · OPLUMO Outlet 7
Outlet purchase
2026-01-25 · Member activity · RM 97.65