Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11235
VM0011235Membermember11235@example.test · +601110011235 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted Out
Points Balance
519
Current loyalty balance
Lifetime Spend
RM 649
Across 12 visits
Total Visits
12
Since 2025-09-27
Average Order Value
RM 46
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
179d
2026-04-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
519 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-13 · OPLUMO Outlet 16
Outlet purchase
2026-04-01 · Member activity · RM 34.50
App session
2026-03-20 · OPLUMO Outlet 16
Points credited
2026-03-08 · Member activity · RM 39.10
Win-back campaign delivered
2026-02-24 · OPLUMO Outlet 16
Outlet purchase
2026-02-12 · Member activity · RM 43.70
Points credited
2026-01-31 · OPLUMO Outlet 16
Outlet purchase
2026-01-19 · Member activity · RM 48.30