Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11223
VM0011223Silvermember11223@example.test · +601110011223 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,347
Current loyalty balance
Lifetime Spend
RM 2,934
Across 32 visits
Total Visits
32
Since 2025-01-19
Average Order Value
RM 110
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
70d
2026-07-31
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,347 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-31 · OPLUMO Outlet 4
Outlet purchase
2026-07-19 · Member activity · RM 82.50
App session
2026-07-07 · OPLUMO Outlet 4
Points credited
2026-06-25 · Member activity · RM 93.50
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 4
Outlet purchase
2026-06-01 · Member activity · RM 104.50
Points credited
2026-05-20 · OPLUMO Outlet 4
Outlet purchase
2026-05-08 · Member activity · RM 115.50